Strategy

How to find great data-driven marketing talent

  It's the question on every CMO's mind these days: Where am I going to find the right people to…

11 years ago

The challenges in unleashing the power of data

If you weren't able to make it to our Internet Week New York "Unleashing the Power of Data" Summit, you…

11 years ago

Are you ready for the “on demand” marketing reality?

Writing in the April 2013 edition of the McKinsey Quarterly, Peter Dahlström and David Edelman predict, "Marketing is headed toward…

11 years ago

CMOs: Your Opportunity to Lead the Data Strategy

In this era of Big Data, you really have to wonder why more CMOs aren’t jumping at the opportunity to…

11 years ago

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