Strategy

Why Conversion rate isn’t the whole story

Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this…

9 years ago

Why you need to look at Google BigQuery for your enterprise data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of…

9 years ago

5 E-Commerce Techniques To Know For The 2015 Holiday Season

In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence,…

9 years ago

Google Releases Data on Dads Ahead of Father’s Day

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to…

9 years ago

Google’s Universal Analytics Two Years In: Hype Or Revolution?

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path's Associate Director of Digital Intelligence, shows…

9 years ago

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