Strategy

6 Reasons to Prioritize your Move to Google Universal Analytics

It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced…

9 years ago

Upcoming Webinar: Don’t trust your data? 10 common missteps uncovered in an analytics audit

Join us for this upcoming webinar FEBRUARY 11TH, 2015 at 10:00 A.M. PT / 1:00 P.M. ET  In the frenzy…

9 years ago

Digital Analytics Certification Program – Information Webinar Jan 21, 2015

Cardinal Path's Alex Clemmons, a senior digital intelligence consultant, along with other industry professionals will be speaking about the digital…

9 years ago

How Your Customers Decide What and Where to Purchase

You are in the market for a new mobile phone. Friends and colleagues are happy to give their opinion on…

9 years ago

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates.…

10 years ago

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