In today's MediaPost MarketingDaily, Cardinal Path co-founder and senior partner Dave Booth explains analytics maturity in his newest column "Six…
Do you feel like this is what your next job ad needs to say? You're not alone. According to IBM,…
Props to Allison Hartsoe, our newest Cardinal Path colleague, for sharing her formula for how to determine whether to stay…
Of course, everyone at Cardinal Path is excited to welcome Allison Hartsoe, a mountain-scaling digital intelligence warrior, to the…
As marketers seek to better segment their audiences by merging their own customer data with third party information, the Data…
Advertising Age reporter Kate Kaye hit the nail on the head in her most recent article "Data-Management Firms Creep Into…
Have you noticed a flood of hyperbolic, fear-mongering pieces about Big Data eventually blotting out the creativity that attracted so…
Cardinal Path co-founder and senior partner Dave Booth writes in MediaPost that integrating easy-to-understand dashboards is, for many organizations, "the…
In his newest marketingland.com column, "The Analytics Platform Wars & What They Mean To A CMO," Cardinal Path co-founder and…
The marketer's holy grail is this idea of creating a holistic view of the customer -- and the potential data…
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