As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics…
The members of our data science team here at Cardinal Path are frequent users of R - and tend to favor…
One of the most common questions we get from marketers is, “How much of my website content is being consumed…
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…
As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…
"Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…
A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…
I’ve spent a lot of time working with Google Compute Engine over this past year, and want to share some…
If you are like many organizations, looking to make the most of your increasingly large data sets you may be…
The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday…
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