While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to…
I'm just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for…
At Cardinal Path, two of our corporate beliefs are: “Sharing knowledge strengthens our own” “Individuals are impactful but the team…
This post explains a number of the most common “gotchas” that trip up even experienced users. Now that I have…
"Why do I want to pay for my brand name?" is a question I've heard numerous times during my career…
If you’re like me, you've often looked at your Search Terms Report and wondered, “How on earth did my ad…
It's incredible how much the web has evolved. More specifically, it's incredible how many new products Google has introduced in…
At its exclusive event in Mountain View for Partners a couple weeks ago, Google announced Universal Analytics. This new platform…
Google Analytics has just released the newest weapon in their arsenal for online marketers. This new feature allows users to…
If you haven’t heard of Tableau, the odds are that you will soon start hearing about it - a lot.…
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