"My name is Michael and I am a Google Website Optimizer... oholic?" Yes, I'll admit it: I find my self…
About a week ago Google introduced a new feature in Google Webmaster Central to associate a geographic location with website.…
My background is in advertising. Many years ago, I read the classic book by Claude Hopkins, Scientific Advertising. The crux…
This past week Google held its annual analyst day and they also recently reported their Q3 2007 earnings. Nick Fox,…
Google AdWords consists of four basic elements: campaigns, Ad Groups, keywords and Ad Text. Briefly, campaign settings examine 7 critical…
Are you using the best tools for your search marketing and conversion marketing programs, and are you using them to…
Optimizing your website takes both time and money. Effort is put into on-page optimization such as adjusting title tags and…
Our newest offering, HippoTango, is all about service integration. The theory is that when each service works with and supports…
We often find ourselves wondering if among the things going on at Google is the ability to read our minds.…
by David BoothFounding Partner at WebShare, LLCIf you're doing conversion marketing and statistical testing on your website and you haven't…
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