We all know that if our websites are not converting at 100%, then we should be running a test. We…
I had an interesting discussion with a colleague today. We had both read a recent eye-tracking study published by a…
Our team of Canadian SEM’s and notable SEO firms is working hard to get SEMPO.ca on the map, and to…
Studies show that web users don't always prefer things that work better. For example:Users tend to prefer icon-based interfaces, even…
Yesterday, America Online announced that it will be enacting a number of changes that will “position the company as the…
So what, exactly, is the “long tail” and why is it important to search marketing? The concept was coined by…
Nielsen / Netratings company reported that Google continues to lead the way as the search engine of choice for many…
Google announced that within the next few days, it will begin including ads on the Google Mobile Search pages as…
Previous post about Google's My Maps explained new online tool to create personalized or customized maps. Google is still updating…
A recent (2006) study found that vistors tend to ignore banner ads. It's a phenomenon known as banner blindness. Funny…
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