Technology Services

BigQuery Innovates With New Release

This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google…

9 years ago

Why Conversion rate isn’t the whole story

Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this…

9 years ago

Why you need to look at Google BigQuery for your enterprise data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of…

9 years ago

5 E-Commerce Techniques To Know For The 2015 Holiday Season

In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence,…

9 years ago

Connecting the Dots: Top 3 Cross-Device Tracking Methods

One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage…

9 years ago

The Big Data Mistake Big Companies are Making

Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the…

9 years ago

Google Releases Data on Dads Ahead of Father’s Day

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to…

9 years ago

Google’s Universal Analytics Two Years In: Hype Or Revolution?

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path's Associate Director of Digital Intelligence, shows…

9 years ago

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re…

9 years ago

Integrating Optimizely with Google Tag Manager

Anyone serious about improving their website must consider using an optimization platform. And what better way than to track results…

9 years ago

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