This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google…
Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight At this…
It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of…
In this post, originally published by Marketing Land on July 20th, 2015, Nick Iyengar, Cardinal Path’s Associate Director of Digital Intelligence,…
One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage…
Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the…
Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to…
In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path's Associate Director of Digital Intelligence, shows…
Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re…
Anyone serious about improving their website must consider using an optimization platform. And what better way than to track results…
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