Technology Services

Copywriting: Social Media ROI?

I came across an interesting problem the other day. While working on copy for a website, I noticed a statement…

13 years ago

5 Groovy Copywriting Tips

1. Write drunk, edit sober This tip comes from Hemingway, who doubtless followed it literally. I mean it metaphorically. Loosen…

13 years ago

Alex Langshur Talks Google Analytics With Online Behavior

Cardinal Path Senior Partner Alex Langshur recently spoke with Daniel Waisberg of Online-behavior.com about Google Analytics, and data-driven marketing opportunities…

13 years ago

Advanced Google Analytics E-Commerce Tracking – Just in Time for the Holidays!

If you’re an e-commerce business using Google Analytics, chances are you’ve already installed e-commerce tracking. At a basic level, e-commerce…

13 years ago

LESS CSS, form validation, landing pages and more – The Monday December 12th Roundup

Oh tech errors reverting me back to an early autosave. What a pain. Goes to show that no matter how…

13 years ago

Usability Testing: How to Get Useful Results

I recently posted on the difference between Focus Groups and Usability Tests. Today, I’ll outline some tips to ensure your…

13 years ago

Google Announces Social Data Hubs in Google Analytics

So you've watched your social media tools expand and evolve, and you've wondered "when is my ability to analyze this…

13 years ago

SEO tests, Klout and more… – The Monday December 5th Roundup

Welcome back this week. Sad news from Justin Cutroni, as he leaves us for a job at Google. He's going…

13 years ago

Regex & Google Analytics 2 – Multi-Channel Funnels

In the comments for my last regex post I was asked if I knew how to build a rule for…

13 years ago

The effect of tabs on the time on page metric

Here's an interesting question I received from an analyst: Question: Do you know how Google Analytics handles browser tabbing when…

13 years ago

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