Technology Services

Tracking mobile devices in Google Analytics

Google Analytics continues to amaze me with its flexibility and reporting power, and the importance of mobile is definitely not…

14 years ago

QR codes: A marketer’s key to measurement?

In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion…

14 years ago

How Canadians use the Internet tomorrow is being decided today

Recent decisions from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding usage-based billing and bandwidth throttling should serve to illustrate…

14 years ago

Blocklists, HTML5, and segmenting your keywords – The Monday March 7th Roundup

 What a Month. Storms throughout the city, WAA excitement in the air, phones ringing off the hook… it's like the…

14 years ago

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

 Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…

14 years ago

Using Web Analytics to Keep Your Job – What's Your Bottom Line?

If you are responsible, in whole or in part, for the success of a web site, then this post is…

14 years ago

Facebook: “Like” and “Share” Become One

That’s right folks, if you’ve been holding onto that Facebook Share button for dear life it’s time to loosen your…

14 years ago

Allow Users to Call Directly by Clicking on Your AdWords Ad

Chances are you and most of your friends all have Smart Phones. With an increase in searches from mobile devices,…

14 years ago

It’s not about cookies; it’s about service

In July, the Office of Science and Technology Policy invited comments from the public and interested parties on proposed new…

14 years ago

The End of Privacy and Problems with Permission – The Monday Feb 28th Roundup

 I need to find new sources for the roundup. This week was brutal, and even with a head start of…

14 years ago

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