When it comes to email marketing, I've been using ExactTarget pretty exclusively. It's a beast of an application, with…
The Search Alliance (a.k.a. Bing and Yahoo! PPC) have announced a change to their trademark policies to go into effect…
To influence our customers' decisions, we must understand what motivates them.In 2004, Cialdini and Goldstein published a remarkable paper* which…
That's the Web Analytics Association, not Web Analytics Anonymous (though the former may lead to a need for the latter)Excitement…
Ad scheduling is one of those areas where spending a little time can really pay dividends in your websites…
If you have a Facebook Page you have been alerted to some pending changes. Last Thursday Facebook announced Facebook Page…
What decisions are we making based on our data if we ignore one of the important factors of the on-line…
It's Valentine's day, and in celebration we have a roundup coloured... no, actually I'm not changing the colour of…
So Facebook has updated Pages (company pages, etc.). You may notice the option popping up to upgrade and/or preview.…
Not long ago, I wrote some posts on psychological biases. The crux: knowing your customers' biases can help you create…
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