With all that has happened this week, I am surprised there is anything in our field to post. The excitement…
Those who were paying attention at the beginning of this week noticed that Facebook has updated profile pages. The new…
In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies…
Content Optimization for multi language scenarios has just one big, simple rule: content localization. That's a cheap advice to give,…
Google Analytics is a tremendously powerful tool with tons of reports available to you right out of the box. That…
Campaigns running on Google’s Display Network often get a bad reputation for being difficult to control. Long-standing issues like the…
What a week. All the wikileaks news must have everyone just itching to write. Despite relatively little news (people are…
This is Part II of How do Visitors Find You?. Introduction In part 1 of this blog, we touched on…
Every once in a while I come across a case that reminds me of how important it is to test…
I recently overheard a conversation between a mother and her young boy. The boy said, "My teacher is always picking…
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