I haven’t seen a better example of real-world data-based decision-making in a long time: Computer simulations have shown that boarding…
I had an interesting discussion with a colleague the other day. Interesting because it was a great example of “not…
In the previous instalment of “The math behind web analytics” we discussed some pretty basic elements: averages, trends, min &…
Many companies have a very limited budget to work with. They aren’t able to cast as wide a net as…
Our own Justin Cutroni recently gave a talk at Google Mexico. Subjects include: Tracking conversions Tracking [shopping cart] abandonment Measuring…
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