Technology Services

Online Persuasion: When Can Offering Too Much Information Hurt You?

Which of these students – Tim or Bob – do you think gets better grades? Tim, who studies 35 hours…

13 years ago

If 1 in 3 Canadians have seen your campaign, did it go ‘unnoticed’?

If I told an advertiser that 1 in 3 Canadians recalled some aspect of their advertising campaign, they would probably…

13 years ago

Sessions, Queries, and Galaxies – the Monday August 15th Roundup

A late Roundup? Yes, sorry folks. It's busy times around Cardinal Path right now. We have places to go, people…

13 years ago

The math behind web analytics: control limits, histograms and objectives

In the third installment of this series, we will leverage Excel to continue where we left with Google Analytics. The…

13 years ago

Online Persuasion: Reciprocation in the Business World

One of the most fundamental unwritten rules (or “social norms”) in virtually all human cultures throughout history – is that…

13 years ago

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