Technology Services

Tracking mobile devices in Google Analytics

Google Analytics continues to amaze me with its flexibility and reporting power, and the importance of mobile is definitely not…

13 years ago

QR codes: A marketer’s key to measurement?

In a previous blog on our site called “Can QR code usage data support investment cost?” we opened a discussion…

13 years ago

How Canadians use the Internet tomorrow is being decided today

Recent decisions from the Canadian Radio-television and Telecommunications Commission (CRTC) regarding usage-based billing and bandwidth throttling should serve to illustrate…

13 years ago

Blocklists, HTML5, and segmenting your keywords – The Monday March 7th Roundup

 What a Month. Storms throughout the city, WAA excitement in the air, phones ringing off the hook… it's like the…

13 years ago

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

 Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…

13 years ago

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