universal analytics

You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started

The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…

2 years ago

Google Analytics 4 Won’t Support IP Addresses. Now What?

In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics…

3 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

3 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

Measurement Protocol Parameter Quick Reference

Measurement Protocol: The Most Universal Aspect of Universal Analytics When Google Universal Analytics launched officially in April 2014, much of…

7 years ago

World Cup 2014 Interactive Visualization in Tableau

The World Cup is the most viewed global event (yes, even more than the Olympic Games). Internationally, one of the…

10 years ago

Universal Analytics Out of Beta! Resource Kit

Google Universal Analytics Officially Launches The Google Analytics team announced today that Universal Analytics has officially launched out of beta!…

11 years ago

Google Analytics Universal Migration Flowchart

The global shift to Google Analytics Universal is upon us. Google plans to migrate everyone, and that can be a…

11 years ago

[VIDEO] 7 Tips You Need to Know About Migrating to Google Analytics Universal

Google is planning to roll out Universal to all Google Analytics accounts, and that might be a little scary. What…

11 years ago

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