We tend to over-estimate the likelihood that big events will happen to us. And, it follows, we tend to over-prepare…
In a 2006 study*, Elizabeth Sillence suggested that there are actually three levels of trust. According to this model, the…
Months ago, I wrote a post on the importance of looking and acting like your target group. I suggested that…
The crux of this post is so simple that I wrestled with whether it was too obvious to be a…
Back in the good old days, when writing a check, you could format the date however you liked. For ultimate…
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