Usability

Designing the User Experience: The Perils of Skipping User Tests

It’s “Bike to Work Week” here in Vancouver. A local cycling organization (the Vancouver Area Cycling Coalition, or VACC) has…

16 years ago

Copywriting Tip: The Difference Between Its and It's

Apostrophes are so overused, I sometimes wish keyboards came without them. You'll see apostrophes being used to indicate plurals all…

16 years ago

Monetizing Google Website Optimizer Test Results: One A/B Test Yields $3,600,000 Revenue Boost?

Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…

16 years ago

Misleading Advertisements: Undermining Your User Experience

Don't you just hate feeling you've been suckered? Would you want to inflict that feeling upon your customers? I received…

16 years ago

Email marketing: Don't hide your Unsubscribe

A while back we had a post on email marketing and the importance of permission. As part of that we…

16 years ago

Lead Generation Hint #3: Engage Your Visitors Before Asking For Contact Information

I previously posted on the dangers of asking for contact information too early. This week I'll take the concept further…

16 years ago

Security Questions: Can They Be Both Easy to Use and Secure?

I just logged into my ING Direct bank account and noticed a potentially frustrating hurdle on the way: the "Secret…

16 years ago

The (Often Amusing) Pitfalls of Auto-Generated Content

I recently came across some great examples of how computer-generated content can deliver bizarre, confusing and even hilarious results. First…

16 years ago

Lead Generation Hint #2: Don't Ask for Information Too Early

In a comment on my post last week ("Eliminate Unnecessary Form Fields") John Hossack foreshadowed this week's topic: the timing…

16 years ago

Lead Generation Hint #1: Eliminate Unnecessary Form Fields

As a complement to my series of "Ecommerce Hints" (dealing mainly with the B2C market) I thought I'd start a…

16 years ago

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