Usability

Ecommerce Hint #9: Add Product Reviews to Your Site… And Don't Fear Negative Reviews!

A client of ours -- www.PetWellbeing.com -- sells natural herbal remedies for pets. They had long included customer testimonials in…

16 years ago

Web Analytics – Tracking Website Visitors is democratic.

Who's against video surveillance?When you walk in to a store, there's a good chance you are being video taped. We…

16 years ago

Ecommerce Hint #8: Let Visitors Sort Products by Meaningful Criteria

Shopping for video games on the Future Shop website (www.futureshop.com) can be a very frustrating experience. They let you pick…

16 years ago

In Search of the Perfect Search Box

Designing a good search box isn't difficult. So why do so many sites feature such poor search boxes? We have…

16 years ago

Ecommerce Hint #7: Show number of product reviews

Shopping for a coffee grinder recently, I visited my favorite coffee site, www.greenbeanery.ca. After finding a model I liked and…

16 years ago

Ecommerce Hint #6: Eliminate unnecessary splash screens

As site owners, we must demonstrate to our customers:You are our top priority This site is here to serve you…

16 years ago

Ecommerce Hint #5: Make sure your website's tools work in all popular browsers

The Future Shop website allows visitors to check in-store availability of its products. This is a great convenience... when it…

16 years ago

Ecommerce Hint #4: Don't Tell Customers You Stock a Product… But They Can't Have It

I recently visited Futureshop.com to check out their HDTV offerings. It didn't take long to find a model that interested…

16 years ago

Ecommerce Hint #3: Don't get clever with icons. Just say it!

John Hossack recently sent me a link to www.dumoulin.com. Included with the link was a challenge: "Try to check out".…

16 years ago

Hossack's eCommerce Hierarchy of needs (ecommerce roadmap to success)

The purpose of this post is to act as a road map for eCommerce businesses to grow, become more profitable…

16 years ago

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