One of the most important steps to improving your conversion rates and usability is understanding what motivates your customers. If…
Let's say you've just finished conducting traditional (moderated, one-on-one) user tests on a website. Naturally, you have noted whether or…
I was at a friend's place for a pot-luck dinner last weekend. We were all hanging around in the kitchen…
My background is in advertising. Many years ago, I read the classic book by Claude Hopkins, Scientific Advertising. The crux…
Our newest offering, HippoTango, is all about service integration. The theory is that when each service works with and supports…
It goes without saying that when you want to make a change to your website, that it is a great…
I was recently handed a copy of Seth Godin's book, The Big Red Fez: How to Make Any Web Site…
Attention Ecommerce site owners! A U.S. District Court ruled yesterday that: The Americans with Disabilities Act (ADA) applies to the…
I had an interesting discussion with a colleague today. We had both read a recent eye-tracking study published by a…
Studies show that web users don't always prefer things that work better. For example:Users tend to prefer icon-based interfaces, even…
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