In a recent project, a client asked me whether I'd recommend getting rid of his Site Map. We had just…
When you come up with a web design or marketing concept, how do you know if it's any good? You're…
Web users tend to scan content (usually in an "F" pattern) rather than read it word-by-word. So we must present…
As a web usability professional and copywriter, I must sometimes clash swords with Search Engine Optimization folk. For example, they'll…
I've always had mixed feelings about coupon codes. On the one hand, they're a fairly simple and convenient way to…
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