Usability

Ecommerce Blunders: Lack of Order Confirmation at Fragrancex.com

I ran into a surprising checkout glitch on www.frangrancex.com, an online retailer of colognes, etc. Having received an email offering…

15 years ago

Online Persuasion in the Holiday Season, Part 4: Other Persuasive Web Techniques

The holidays are just around the corner: time is running out. But I thought I'd include one last wrap-up post…

15 years ago

Online Persuasion in the Holiday Season, Part 3: Scarcity

As I wrote in a recent post in my Persuasive Web Design series, scarcity is a great motivator: as things…

15 years ago

Online Persuasion in the Holiday Season, Part 2: Alleviating Decide-O-Phobia

In a recent post in my "Persuasive Web Design" series, I discussed the danger of offering your website's visitors too…

15 years ago

Online Persuasion in the Holiday Season, Part 1: Rule of Reciprocation

I recently wrote a post on the rule of reciprocation. The principle is simple enough: when someone does us a…

15 years ago

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