Usability

Designing the User Experience: The Perils of Skipping User Tests

It’s “Bike to Work Week” here in Vancouver. A local cycling organization (the Vancouver Area Cycling Coalition, or VACC) has…

15 years ago

Copywriting Tip: The Difference Between Its and It's

Apostrophes are so overused, I sometimes wish keyboards came without them. You'll see apostrophes being used to indicate plurals all…

15 years ago

Monetizing Google Website Optimizer Test Results: One A/B Test Yields $3,600,000 Revenue Boost?

Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…

15 years ago

Misleading Advertisements: Undermining Your User Experience

Don't you just hate feeling you've been suckered? Would you want to inflict that feeling upon your customers? I received…

15 years ago

Email marketing: Don't hide your Unsubscribe

A while back we had a post on email marketing and the importance of permission. As part of that we…

15 years ago

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