Web users are an impatient lot. Having run countless user tests, I can verify that users seldom read text the…
Great minds think alike. (Or is it, "Fools seldom differ"?)Just as I was slamming online dating sites for not providing…
 Since my last post on Copywriting Tips, I've taken notes while reading emails and blogs. Here are some of the…
In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies…
Every once in a while I come across a case that reminds me of how important it is to test…
I recently overheard a conversation between a mother and her young boy. The boy said, "My teacher is always picking…
A friend read my recent post on online dating, in which I was critical of eHarmony.com. She had a story…
Earlier this year, I posted a review of ConceptFeedback.com. I noted that it was a great place to get free…
I just love it finding new user experience testing tools. And I especially like ones that are simple, fast, affordable,…
The term "online dating" is misleading. On existing dating sites (LavaLife, Plenty of Fish, Match.com, etc) you don't date online…
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