Usability

Lead Generation Hint #3: Engage Your Visitors Before Asking For Contact Information

I previously posted on the dangers of asking for contact information too early. This week I'll take the concept further…

15 years ago

Security Questions: Can They Be Both Easy to Use and Secure?

I just logged into my ING Direct bank account and noticed a potentially frustrating hurdle on the way: the "Secret…

15 years ago

The (Often Amusing) Pitfalls of Auto-Generated Content

I recently came across some great examples of how computer-generated content can deliver bizarre, confusing and even hilarious results. First…

15 years ago

Lead Generation Hint #2: Don't Ask for Information Too Early

In a comment on my post last week ("Eliminate Unnecessary Form Fields") John Hossack foreshadowed this week's topic: the timing…

15 years ago

Lead Generation Hint #1: Eliminate Unnecessary Form Fields

As a complement to my series of "Ecommerce Hints" (dealing mainly with the B2C market) I thought I'd start a…

15 years ago

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