One of the most important steps to improving your conversion rates and usability is understanding what motivates your customers. If…
Let's say you've just finished conducting traditional (moderated, one-on-one) user tests on a website. Naturally, you have noted whether or…
I was at a friend's place for a pot-luck dinner last weekend. We were all hanging around in the kitchen…
My background is in advertising. Many years ago, I read the classic book by Claude Hopkins, Scientific Advertising. The crux…
Our newest offering, HippoTango, is all about service integration. The theory is that when each service works with and supports…
This website uses cookies.