This is a follow-up post to my earlier Copywriting Tips. If this post helps just one person avoid making an…
Over the past year, I've written dozens of posts on persuasive web design. Most were based on psychological research conducted…
I recently recommended Robert Cialdini's Influence: The Psychology of Persuasion as the best-ever book on persuasion techniques. And I stand…
Jakob Nielsen just posted that "Alphabetical sorting must (mostly) die". I was happy to see this, as it backs up…
When we're challenged to find flaws in a product — and come up empty-handed — our opinion of that product…
If there is one classic book on persuasion techniques — and if you can only read one book on the…
We tend to listen to — and obey — people who are (or appear to be) in positions of authority.…
I recently blogged about Fostering Commitment Via Public Written Statements. The crux is that once customers have made a public…
I've written lots of posts dealing with online persuasion. But if your website doesn't appear trustworthy, you'll never get a…
A client recently asked for my input on a Cause Marketing (or "Corporate Social Responsibility") initiative they were considering. As…
This website uses cookies.