We don't like uncertainty. We'll take a less-than-perfect choice over an ambiguous choice any day. It might take some convincing…
Last week I discussed Social Proof: the powerful tendency for people to "follow the pack" when determining a course of…
When we're not sure what action to take, we often look to see what others are doing... and follow their…
A few weeks ago, a reader noted that the tactics outlined in my Persuasive Web Design series could be used…
Finding meaningful insights in data means knowing how to combine data and make useful comparisons. Insight is in the details.…
We are irresistibly drawn to FREE offers. To an extent, this makes sense: if you get something FREE, there's no…
P.T. Barnum (of circus fame) was a man of many talents. For example, he could take one look at a…
This stuff is so much fun, I just can't stop writing about it. Stop me when you've had enough... Attribution…
Last week, I wrote about a few common psychological biases humans share. Today I'll add a few more.Confirmation BiasWe're too…
We're none of us perfect. As a species, we hold an incredible number of biases, many of which are entirely…
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