Usability

More Copywriting Tips

This is a follow-up post to my earlier Copywriting Tips. If this post helps just one person avoid making an…

14 years ago

Are Traditional Persuasion Techniques Valid Online?

Over the past year, I've written dozens of posts on persuasive web design. Most were based on psychological research conducted…

14 years ago

Yes! The Approachable Approach to Online Persuasion

I recently recommended Robert Cialdini's Influence: The Psychology of Persuasion as the best-ever book on persuasion techniques. And I stand…

14 years ago

Jakob Nielsen Agrees: Alphabetical Sorting Rarely Works

Jakob Nielsen just posted that "Alphabetical sorting must (mostly) die". I was happy to see this, as it backs up…

14 years ago

Persuade Your Customers By Challenging Them

When we're challenged to find flaws in a product — and come up empty-handed — our opinion of that product…

14 years ago

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