It's hard listening to someone boast. Not only does boasting lack credibility, it's downright boring. Yet so many websites are…
I recently reviewed some videos of user testing sessions. I was shocked to see the moderator repeatedly break one of…
We're much more likely to comply with a request if we're told why we're being asked. And the good part…
Ben Franklin once asked a favor of a political opponent: He asked to borrow a rare and valuable book.Franklin's opponent…
Persuading customers to take action is one thing. Creating loyal fans — turning customers into committed advocates for our products…
We tend to over-estimate the likelihood that big events will happen to us. And, it follows, we tend to over-prepare…
In a 2006 study*, Elizabeth Sillence suggested that there are actually three levels of trust. According to this model, the…
Months ago, I wrote a post on the importance of looking and acting like your target group. I suggested that…
The crux of this post is so simple that I wrestled with whether it was too obvious to be a…
Back in the good old days, when writing a check, you could format the date however you liked. For ultimate…
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