If there is one classic book on persuasion techniques — and if you can only read one book on the…
We tend to listen to — and obey — people who are (or appear to be) in positions of authority.…
I recently blogged about Fostering Commitment Via Public Written Statements. The crux is that once customers have made a public…
I've written lots of posts dealing with online persuasion. But if your website doesn't appear trustworthy, you'll never get a…
A client recently asked for my input on a Cause Marketing (or "Corporate Social Responsibility") initiative they were considering. As…
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