We don't like uncertainty. We'll take a less-than-perfect choice over an ambiguous choice any day. It might take some convincing…
Last week I discussed Social Proof: the powerful tendency for people to "follow the pack" when determining a course of…
When we're not sure what action to take, we often look to see what others are doing... and follow their…
A few weeks ago, a reader noted that the tactics outlined in my Persuasive Web Design series could be used…
Finding meaningful insights in data means knowing how to combine data and make useful comparisons. Insight is in the details.…
This website uses cookies.