Usability

Persuasive Web Design, Part 20: The Power of FREE

We are irresistibly drawn to FREE offers. To an extent, this makes sense: if you get something FREE, there's no…

14 years ago

Persuasive Web Design, Part 19: The Barnum Effect

P.T. Barnum (of circus fame) was a man of many talents. For example, he could take one look at a…

14 years ago

Persuasive Web Design, Part 18: Psychological Biases… Again

This stuff is so much fun, I just can't stop writing about it. Stop me when you've had enough... Attribution…

14 years ago

Persuasive Web Design, Part 17: More Psychological Biases

Last week, I wrote about a few common psychological biases humans share. Today I'll add a few more.Confirmation BiasWe're too…

14 years ago

Persuasive Web Design, Part 16: Know Your Visitors' Biases

We're none of us perfect. As a species, we hold an incredible number of biases, many of which are entirely…

14 years ago

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