It's hard listening to someone boast. Not only does boasting lack credibility, it's downright boring. Yet so many websites are…
I recently reviewed some videos of user testing sessions. I was shocked to see the moderator repeatedly break one of…
We're much more likely to comply with a request if we're told why we're being asked. And the good part…
Ben Franklin once asked a favor of a political opponent: He asked to borrow a rare and valuable book.Franklin's opponent…
Persuading customers to take action is one thing. Creating loyal fans — turning customers into committed advocates for our products…
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