Which of these students – Tim or Bob – do you think gets better grades? Tim, who studies 35 hours…
One of the most fundamental unwritten rules (or “social norms”) in virtually all human cultures throughout history – is that…
Okay, so I haven’t covered everything. But I’ve written lots of post on copywriting. I’ve never attempted to organize the…
Over the past few years, I’ve written scores of posts dealing with online persuasion. Often, when I’m asked to make…
As I wrote in a previous post, we experience the pain of a loss much more acutely than we experience…
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