In my July 28 webinar we’ll be discussing Scarcity. The essential premise is that as things become less available, they…
Over the long weekend, I read Nudge: Improving Decisions about Health, Wealth and Happiness. Interesting stuff.Especially good is the first…
Today I want to post a video of one Dan Ariely, professor of psychology and behavioral economics at Duke university.…
It's business model invented by King Gillette: Lure customers in with a good price on the razor's handle, then squeeze…
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