Yesterday, I hosted the second in my series of Online Persuasion Webinars. I covered The Contrast Principle and Decide-O-Phobia.In my…
Reading Time: 3 minutes It's the Liberals' turn under the microscope as we continue our Election Website Showdown. Come and…
One of the topics I’ll be touching on in my April 27 Webinar is Decide-O-Phobia: How offering too much choice…
In an earlier post, I introduced the The Contrast Principle and a diabolically effective decoy strategy.Today, as a warm up…
Reading Time: 3 minutes Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let's…
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