Last week, I bravely tackled a hot-button issue: the capitalization of internet. This week, I'm putting it all on the…
Today I’m going to tackle the most important and divisive issue the human race has ever faced: Should the word…
You're being featured on national TV and must be certain that your web site will handle a sudden surge in…
I recently posted on the importance of clarity in our communications. This week, I’ll touch on the related topic of…
1. Write drunk, edit sober This tip comes from Hemingway, who doubtless followed it literally. I mean it metaphorically. Loosen…
I recently posted on the difference between Focus Groups and Usability Tests. Today, I’ll outline some tips to ensure your…
Imagine you're a used car salesman. I know, you're disgusted and feel like taking a shower now, but humor…
In the Web Marketing universe, qualitative data is often seen as the poor cousin of quantitative data. Information that can’t…
Is there a "seven-year itch" for usability folk? If so, I'm not feeling it. But as I begin my seventh…
It’s amazing how often people confuse Focus Groups with Usability Testing. Let’s set the record straight. What’s the difference? Focus…
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