User Experience

Life-or-Death Copywriting Issue #2: How Do You Spell “E-Mail?”

Last week, I bravely tackled a hot-button issue: the capitalization of internet. This week, I'm putting it all on the…

13 years ago

Life-or-Death Copywriting Issue: Why is “Internet” Capitalized?

Today I’m going to tackle the most important and divisive issue the human race has ever faced: Should the word…

13 years ago

Autoscaling your website with Amazon Web Services – Part 1

You're being featured on national TV and must be certain that your web site will handle a sudden surge in…

13 years ago

How to Be Authentic

I recently posted on the importance of clarity in our communications. This week, I’ll touch on the related topic of…

13 years ago

5 Groovy Copywriting Tips

1. Write drunk, edit sober This tip comes from Hemingway, who doubtless followed it literally. I mean it metaphorically. Loosen…

13 years ago

Usability Testing: How to Get Useful Results

I recently posted on the difference between Focus Groups and Usability Tests. Today, I’ll outline some tips to ensure your…

13 years ago

Nurturing the Click – 10 Tips On Building Effective Landing Pages

  Imagine you're a used car salesman.  I know, you're disgusted and feel like taking a shower now, but humor…

13 years ago

No Respect: Where’s the Love for Qualitative Data?

In the Web Marketing universe, qualitative data is often seen as the poor cousin of quantitative data. Information that can’t…

13 years ago

Confessions of a UX Specialist

Is there a "seven-year itch" for usability folk? If so, I'm not feeling it. But as I begin my seventh…

13 years ago

Usability Tests vs Focus Groups

It’s amazing how often people confuse Focus Groups with Usability Testing. Let’s set the record straight. What’s the difference? Focus…

13 years ago

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