Which of these students – Tim or Bob – do you think gets better grades? Tim, who studies 35 hours…
One of the most fundamental unwritten rules (or “social norms”) in virtually all human cultures throughout history – is that…
Okay, so I haven’t covered everything. But I’ve written lots of post on copywriting. I’ve never attempted to organize the…
Over the past few years, I’ve written scores of posts dealing with online persuasion. Often, when I’m asked to make…
As I wrote in a previous post, we experience the pain of a loss much more acutely than we experience…
In my July 28 webinar we’ll be discussing Scarcity. The essential premise is that as things become less available, they…
Over the long weekend, I read Nudge: Improving Decisions about Health, Wealth and Happiness. Interesting stuff.Especially good is the first…
Today I want to post a video of one Dan Ariely, professor of psychology and behavioral economics at Duke university.…
It's business model invented by King Gillette: Lure customers in with a good price on the razor's handle, then squeeze…
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