User Experience

A New Way NGOs Can Understand Their Online Supporters

Reading Time: 2 minutes NGOs and non-profit organizations now have another tool to help learn about the types of people…

14 years ago

5 Tips to Optimize Your Donations Page

Reading Time: 2 minutes Optimize your donations page using these 5 easy tips and ideas. Find out how not-for-profit organizations…

14 years ago

3 Factors to Evaluate and Improve your Conversion Rate

Reading Time: 2 minutes Tips for evaluating your conversion rate based on goals that you've creating in Google Analytics. Does…

14 years ago

My Plea For the Day: Kill the CAPTCHA at First Opportunity

  I hate CAPTCHAs. But that’s not surprising: everyone hates CAPTCHAs. Of course, until someone invents a better way to…

14 years ago

Election Website Showdown 2011: Part 3

Reading Time: 3 minutes Now we're putting the NDP in the hotseat in Part 3 of our Election Website Showdown.…

14 years ago

More “Online Persuasion” Webinars Coming!

Yesterday, I hosted the second in my series of Online Persuasion Webinars. I covered The Contrast Principle and Decide-O-Phobia.In my…

14 years ago

Election Website Showdown 2011: Part 2

Reading Time: 3 minutes It's the Liberals' turn under the microscope as we continue our Election Website Showdown. Come and…

14 years ago

Online Persuasion: The Life-Or-Death Consequences of Decision Paralysis

One of the topics I’ll be touching on in my April 27 Webinar is Decide-O-Phobia: How offering too much choice…

14 years ago

Online Persuasion: Anchoring

In an earlier post, I introduced the The Contrast Principle and a diabolically effective decoy strategy.Today, as a warm up…

14 years ago

Election Website Showdown 2011: Part 1

Reading Time: 3 minutes Conservatives get a Google Analytics and usability audit to kick off our Election Website Showdown. Let's…

14 years ago

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