User Experience

Life-or-Death Copywriting Issue #2: How Do You Spell “E-Mail?”

Last week, I bravely tackled a hot-button issue: the capitalization of internet. This week, I'm putting it all on the…

12 years ago

Life-or-Death Copywriting Issue: Why is “Internet” Capitalized?

Today I’m going to tackle the most important and divisive issue the human race has ever faced: Should the word…

12 years ago

Autoscaling your website with Amazon Web Services – Part 1

You're being featured on national TV and must be certain that your web site will handle a sudden surge in…

12 years ago

How to Be Authentic

I recently posted on the importance of clarity in our communications. This week, I’ll touch on the related topic of…

12 years ago

5 Groovy Copywriting Tips

1. Write drunk, edit sober This tip comes from Hemingway, who doubtless followed it literally. I mean it metaphorically. Loosen…

13 years ago

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