I recently posted on the difference between Focus Groups and Usability Tests. Today, I’ll outline some tips to ensure your…
Imagine you're a used car salesman. I know, you're disgusted and feel like taking a shower now, but humor…
In the Web Marketing universe, qualitative data is often seen as the poor cousin of quantitative data. Information that can’t…
Is there a "seven-year itch" for usability folk? If so, I'm not feeling it. But as I begin my seventh…
It’s amazing how often people confuse Focus Groups with Usability Testing. Let’s set the record straight. What’s the difference? Focus…
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