#measure
There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the…
The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…
Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…
Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…
Welcome back to the final installment of my blog series on Requirements Gathering. In this series, I've explored the Grammarian's…
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I'll be diving into…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection -…
Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few…
In this blog series, I'll be breaking down some common and uncommon methods for measuring business requirements.Inspired by a session…
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