Web Analytics

#measure

How to Adapt to No “View” Feature in Google Analytics 4

There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the…

2 years ago

You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started

The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…

3 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

3 years ago

How to Calculate Testing Lift and Incrementality

There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…

3 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

I ❤️ Requirements Gathering: The HEART Approach

Welcome back to the final installment of my blog series on Requirements Gathering. In this series, I've explored the Grammarian's…

5 years ago

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I'll be diving into…

6 years ago

Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection -…

6 years ago

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few…

6 years ago

A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I'll be breaking down some common and uncommon methods for measuring business requirements.Inspired by a session…

6 years ago

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