Web Analytics

The Math Behind Web Analytics: The Basics

Editors note: Back in March, Stéphan Hamel started a series on his blog about the math behind web analytics. Then…

13 years ago

Extras: Technical Details – RUGA pt. 11

Are we here already? We’re done with the main aspects of the utm.gif and on to the tail end of…

13 years ago

Understanding Campaigns – RUGA Pt. 10

So last week I discussed referrers and mentioned that the utmr tag will be populated by the referrer unless there…

13 years ago

Really Understanding Referrals – RUGA Pt. 9

Pretty basic one today: referring traffic. We all know what referring traffic is. That’s easy, right? But how does Google…

14 years ago

Practical solution: extracting a list of Query Strings from URLs

When working on complex websites, we often end up with tons of URLs that are, in reality, the same page…

14 years ago

Visits and Visitors – RUGA pt. 8

Last week we talked about direct visits, and explained that they were defined by the absence of a recorded external…

14 years ago

iPerceptions 4Q Suite: voice of customer evolved

When Avinash Kaushik suggested the three greatest survey questions ever in April 2007, iPerceptions proposed the free 4Q survey: What…

14 years ago

Direct Visitors – RUGA pt. 7

Now we’re done with the specifics of how utm.gif requests are classified, we get to move on to the fun…

14 years ago

Really Understanding eCommerce – RUGA Pt. 6

I found something interesting on the Google Code site today. In one part of it they had “How GIF Requests…

14 years ago

Interview with Justin Cutroni

Beyond Web Analytics has a wonderful interview with Justin Cutroni, talking about his history with web analytics, the new GA…

14 years ago

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