For those of us using Yahoo! Web Analytics (YWA), on Tuesday Yahoo announced the discontinuation of this product for analytics-only…
Google Analytics has announced a new A/B testing feature called Content Experiments. This is a pretty significant evolutionary step for…
Introducing Google BigQuery With Google BigQuery publicly available, all businesses can combine large data sets with amazing speed and do…
I was discussing about the skills required in digital analytics with David Iwanow, consultant at amnesia Razorfish in Australia. David, being…
My previous article on Tag Management Systems (TMS) generated a number of inquiries which I’ll try to summarize here. Basically,…
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