Web Analytics

Analytics Fight Night: Average-Time-On-Site and Average-Time-On-Page are Useless Blog Metrics

Last week I came across an analytics conundrum. I had read many times that Average Time on Page (ATOP), and…

15 years ago

Google Website Optimizer and Google Analytics – Interpreting the Data

Previously, I wrote a blog post on how to integrate GWO data with GA using custom variables. The ultimate goal…

15 years ago

The Most Basic Must Have Custom Report

Let me state the obvious: every website must have goals. Some of them will be measured in a currency and…

15 years ago

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother's day, here in the US we dedicate one day especially for her to show…

15 years ago

Really Understanding Google Analytics – Round 2!

After a month to rest and plan our revenge, Brian Katz is back on May 13th and 20th with the…

15 years ago

Lessons in Conversion Centered Design: 7 Arm-Twisting Persuasion Techniques for Your Landing Pages

Conversion Centered Design is a strange two-headed beast. On one side it aims to utilize principles of User Centered Design;…

15 years ago

Web Analytics and international SEO

At a certain point, while drawing up a SEO strategy for international multilingual sites, decisions have to be made about…

15 years ago

Why I Love the Internet: Easy Testing

Today I was reading a white paper on a collaborative study by Psychster Inc. and Allrecipes.com that reminded me of…

15 years ago

Fixing your 404's with Google Analytics

This week it occurred to me that one of our analytics posts, Tracking Error 404 Pages and Broken Links in…

15 years ago

Google Analytics Quietly Releases a New Feature – Profile Copying

Edit: It appears that Google Analytics has decided to rollback this feature. It's unfortunate, as this was a much-needed feature.…

15 years ago

This website uses cookies.