Web Analytics

Why you need to look at Google BigQuery for your enterprise data

It’s been a year since we held the last Google BigQuery webinar and a lot has changed in terms of…

9 years ago

Connecting the Dots: Top 3 Cross-Device Tracking Methods

One of the biggest challenges for digital marketers today is being able to connect the dots as consumers increasingly engage…

9 years ago

The Big Data Mistake Big Companies are Making

Recently, the Huffington Post published an article with the 12 Major Mistakes Companies Make with Big Data. Among the members of the…

9 years ago

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re…

9 years ago

Mother’s Day Made Easy with Analytics

Scrambling for a Mother's Day gift this week? Look to online analytics to guide your decision-making with Google's recently-published consumer…

10 years ago

Fatal Flaws when Dashboarding

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen…

10 years ago

The State of Digital Analytics Maturity in Europe

Online Dialogue, a digital optimization agency in the Netherlands, recently invited me to celebrate their 5th anniversary at the wonderful…

10 years ago

Solving the Big Data Talent Shortage

You don’t have to circulate very far in a room full of data analytics executives to understand that one of…

10 years ago

Digital Marketing and Digital Intelligence Courses Now Available Online

At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We're making…

10 years ago

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits…

10 years ago

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