Web Analytics

Analytics Fight Night Round 2: ATOP and ATOS are flawed samples

This post is a follow up to Brian Katz Google Analytics Fight Night: No Metric is useless, not even Average…

14 years ago

Newbie SEO Part 1: Google Analytics Custom Reports for SEO

One of the hardest parts of SEO is knowing what to change. People beginning to optimize their website can often…

14 years ago

Google Analytics’ Gift to Humanity: Multiple Custom Variables

Smart analyst, smart analyst, what do you see? I see more segmentations made just for me! Marketer, marketer, what do you see?…

14 years ago

Google Analytics Fight Night: No Metric is useless, not even Average Time on Site/Avg. Time on Page

... however, use made of otherwise worthwhile metrics can be incorrect, inappropriate, unfortunate, unnecessary, excessive, etc. So how do we…

14 years ago

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