Web Analytics

Analytics Fight Night: Average-Time-On-Site and Average-Time-On-Page are Useless Blog Metrics

Last week I came across an analytics conundrum. I had read many times that Average Time on Page (ATOP), and…

14 years ago

Google Website Optimizer and Google Analytics – Interpreting the Data

Previously, I wrote a blog post on how to integrate GWO data with GA using custom variables. The ultimate goal…

14 years ago

The Most Basic Must Have Custom Report

Let me state the obvious: every website must have goals. Some of them will be measured in a currency and…

14 years ago

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother's day, here in the US we dedicate one day especially for her to show…

14 years ago

Really Understanding Google Analytics – Round 2!

After a month to rest and plan our revenge, Brian Katz is back on May 13th and 20th with the…

14 years ago

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