Web Analytics

Vote For Feras Alhlou for the 2013 Digital Analytics Association Board

We're excited to announce Feras Alhlou has been nominated for a seat on the 2013 Digital Analytics Association Board.  The…

12 years ago

Aladdin meets Alice in Marketing Wonderland

...and boy is Jasmine jealous! Working in the Silicon Valley is an awesome ongoing adventure. The spirit of entrepreneurship, creativity,…

12 years ago

Enhanced Google Analytics Admin Access and User Permissions

Update 07/15/2014: Google Analytics has changed "Profile" to "View". Previously, Google Analytics had only 2 roles ("Admin" and "User"), which…

12 years ago

Combining Qualitative and Quantitative Data to Gain Useful Insights

A couple of weeks ago, I wrote a post about marrying qualitative and quantitative data, giving recommendations on how to…

12 years ago

Hi ho, hi ho, it’s off to the Adobe Summit we go!

Spring kicks off the conference season for anyone in the digital analytics space. Cardinal Path will be present at the Adobe…

12 years ago

Cohort Analysis using Cross Platform Data: Web, Mobile and Offline

When working with high volume sites, slicing and dicing the data can be challenging, and looking for insights is very…

12 years ago

Browser = “Google Analytics”

What in the....? "Google Analytics" is a browser?! (For the quick answer, skip to the "Conclusion" below...) We ran into…

12 years ago

Valentine’s Day Analytics – Marry Quantitative Data with Qualitative Voice of Customer Data

"I...i...i...i... I'm soooo in love with you... whatever you waaaant to dooo... it's alright with meeeee...!" - lyrics from the…

12 years ago

LinkedIn 200 Million Users Email Blast – The Misleading Campaign

Okay.  I have to say if I were wearing my ego (bragging) hat, and if no one in our office…

12 years ago

Google Analytics Interface Changes for the Better

When Google Analytics makes changes to their platform, it’s usually a good thing, and helps users navigate through the dashboard…

12 years ago

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