Web Analytics

Segment Mobile Phone traffic in Google Analytics

Superbowl Sunday! GO NINERS!!!! Is mobile phone traffic on your site going to be the same during the game? During…

12 years ago

Google Analytics Keyboard Shortcuts

Google Analytics is a powerful tool. There are so many screens, features, tools, filters, searches, etc. For the heavy data…

12 years ago

Does Data Speak Louder Than Opinions?

Do You See What I See? As an analytics consultant, it’s important - strike that - mission critical, to make…

12 years ago

Piwik as an Alternative?

I was recently chatting with my colleague Geoff Hoffman about Google Analytics alternatives. Specifically, when does it make sense to…

12 years ago

Upload Click and Cost Data to Google Analytics Using Excel or Google Docs Files

Update 1/23/2012 - As the commenters have pointed out you will need to delete the analytics.dat file from the program…

12 years ago

Site Tagging Best Practice: Please Define “Best”

The IAB gets its foot wet and attempts to define some standards around site tagging. It’s a welcome move –…

12 years ago

Lies Google Analytics Told Me

This post explains a number of the most common “gotchas” that trip up even experienced users. Now that I have…

12 years ago

E-Nor In The Media – Gobble Up Some Holiday Analytics Reading

We have been hard at work over the past few months doing what we can to share analytics tips, best…

12 years ago

Universal Analytics for a Faster Web

At its exclusive event in Mountain View for Partners a couple weeks ago, Google announced Universal Analytics. This new platform…

12 years ago

How To Use The New Google Analytics Cost Data Import Feature

Google Analytics has just released the newest weapon in their arsenal for online marketers.  This new feature allows users to…

12 years ago

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