Web Analytics

How Accurate is your Analysis Data?

Earlier this week, I had a very interesting meeting with one of our clients. The client is in B2B and…

17 years ago

Google Conversion University

Yesterday I attended the Conversion University conference at Google here in Mountain View. Avinash had a couple of very informative…

17 years ago

Segmenting Data by Medium at the Profile Level

You may find it useful to segment your Google Analytics data by medium at the profile level. Reasons for this…

17 years ago

Web Analytics + User Testing: "What" plus "Why" equals Actionable Insight

Our newest offering, HippoTango, is all about service integration. The theory is that when each service works with and supports…

17 years ago

A/B and Multivariate Test tips

It goes without saying that when you want to make a change to your website, that it is a great…

17 years ago

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