Content Attribution: Identifying content that converts-upcoming webinar

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Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates.

Hear about how Cardinal Path helped Intel to influence content in real-time for unparalleled conversion. Our presenters; Charlotte Bourne from Cardinal Path, and Erica Akella from Intel, both have deep expertise in digital marketing and data science applications, and will expose why content attribution is a lever that directly impacts revenues, and should not be ignored!

In this webinar, you’ll discover ways to apply both strategy and measurement to your content including:

Setting baseline content KPIs & aligning to audience
Identifying the value of your content to better inform your team
Understanding what a successful content path looks like
Identifying value of always-on content vs.campaign content

Megan Coupar

Megan joined Cardinal Path in 2016, bringing with her a depth of experience managing brands and products for organizations in the technology sector. She is passionate about implementing compelling marketing campaigns which improve brand awareness and product adoption, and result in a positive impact on sales & revenue. As Cardinal Path’s Marketing Communications Manager, she oversees brand and product marketing strategy, communications, and public relations programs.