Resources

Conversion Tools Session & Google Analytics Seminar at SMX West

I want to thank all of you who attended the Conversion Ninja Toolbox Session @ SMX West on Thursday and the Google Analytics Seminar on Friday. It was pleasure meeting you all!

Also, thanks to Tim Ash, Nicolas Ward and Patrick Bennett for their great presentations at the conversion toolbox session. Check out this post that Nicholas wrote after the session, you gotta love the picture (Nicholas, can I be the one with the two swords? :)).

For those of you who attended the Friday Google Analytics Seminar, thank you again and I hope you found the material helpful and I hope you put it to use right away (on Monday as you promised!! :)).

Here are some additional references:

Google Analytics Custom Intelligence Reports
Google Analytics Asynchronous Tracking Technical Guide and Async Tracking Migration examples
Google Analytics Enhanced Reporter (firefox plugin)
Google Analytics Metrics Definitions (note: time on page calculation doesn’t apply for exit pages)
How to Structure Your Google Analytics & Data
How to Set up Goals in Google Analytics

That’s it for now! Thank you all again and hope to see you at an advanced Google Analytics training in the future!

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.